Balenciaga is opening a new spot in the coastal city of Saint-Tropez, marking its very first in the Provence-Alpes-Côte d’Azur region of Southern France.
Continuing to construct on its upscale legacy for the modern earth, the retail store characteristics a stripped-down interior and restored façade of the exterior to exhibit scenario the brand’s Raw Architecture structure strategy. The strategy was to start with introduced in September 2021 and has witnessed the renovation changs to Balenciaga retailers across the world. The new retail store go on Demna’s style and design ethos to “instill a feeling of temporality and permanence in the present knowledge.” The store’s deliberately unfinished style and design features glass, concrete and stainless metal to develop a dominating house that presents the interior an industrial truly feel.
The exterior is starkly contrasted with the heat colours and shutered windows that blends the Balenciaga Saint-Tropez retailer with its French coastal town environment. The entrance of the place featurs a curtain created with upcycled Balenciaga T-Shirts by Mexico City-primarily based artist Pia Camil, that greets visitors at the entrance. The deconstructed place is still left bare with appliances and concrete walls intentionally stained and destroyed as the construction of the retail store. The brand’s minimalistic aesthetic is also witnessed expressed in the metallic shelves and pipe-like racks to produce clean, geometric lines through the retail outlet.
The Balenciaga Saint-Tropez store is now officially open.
25-27 Position de la Garonne
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